In honor of Friend/Ships Month (February), the Ad Council’s national Seize the Awkward suicide prevention campaign, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), is launching an exclusive video game partnership with Guild Wars 2, the widely popular massively multiplayer online role-playing game (MMORPG). The gaming partnership is the Ad Council’s first-ever integration within a game. During the entirety of February, Guild Wars 2’s 11 million players will receive a free Seize the Awkward t-shirt for their in-game character via the game’s gem…
Read MoreSeize the Awkward Partners with Award-Winning Guild Wars 2 Game to Start Conversations About Mental Health During Friend/Ships Month
