BBC Children in Need and Asda have launched Fuelling Potential – a new campaign to ensure no child is held back by food insecurity. Over the next three years Asda & BBC Children in Need aim to change the lives of 100,000 children by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help to boost their mental health and physical wellbeing. The campaign is part of Asda’s broader Better Starts campaign, which aims to improve outcomes…
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