The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet. The effort forms part of WFA’s membership of Ad Net Zero and delivering on its goals of building an industry-wide approach to measure the carbon emissions of media campaigns. It will sit alongside WFA’s Planet Pledge and the sustainability goals expressed in the WFA’s…
Read MoreGARM starts work on Media Sustainability
