Tag: GARM

Onetag Takes The Lead On GARM Sustainability Framework With Cedara Partnership

Stuart Mitchell

Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and provide comprehensive emissions measurement for buy-and sell-side customers as part of its Smart Curation Platform.  Measurement of all campaigns will be compliant with industry-standard measurement frameworks, including SRI & Alliance Digitale from now, and GARM in the near future. Integration is already underway,…

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GARM & Ad Net Zero announce global framework to measure media’s carbon emisisons

Stuart Mitchell

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework – a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor and cinema channels. The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development (listed below). The framework is the outcome of a 12-month,…

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GARM starts work on Media Sustainability

Stuart Mitchell

The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet. The effort forms part of WFA’s membership of Ad Net Zero and delivering on its goals of building an industry-wide approach to measure the carbon emissions of media campaigns. It will sit alongside WFA’s Planet Pledge and the sustainability goals expressed in the WFA’s…

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WFA and GARM endorse strengthened EU Code of Practice on disinformation

Stuart Mitchell

Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation. Leading social media companies and representatives of the marketing and advertising industry, including WFA and GARM, have developed a new EU Code of Practice designed to address the spread of disinformation online. The new Code, which sets forth commitments and measures all players involved in the online ecosystem should take to tackle this serious issue, has now been published by the European Commission and brand owners…

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