Tag: Gatorade

Gatorade® and F1 ACADEMY™ launch groundbreaking partnership to fuel the future of women’s racing

Stuart Mitchell

Gatorade® has announced a landmark partnership with the F1 ACADEMY™ until 2030, becoming the first-ever official sports drink partner of F1 ACADEMY. This pioneering collaboration goes far beyond branding, leveraging Gatorade’s world-class sports science and hydration expertise to fuel the next generation of elite female drivers. As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme conditions, with hydration being one of the most important factors for athlete success. It is estimated that drivers can lose up to 4 kilograms…

Read More

De-aging technology reunites Rachel Yankey OBE with her nine-year-old self to spark a debate about confidence

Stuart Mitchell

As the world anticipated the UEFA Women’s Champions League Final in Bilbao, Spain, Gatorade research* reveals 40% of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. As part of its commitment to help 2.5 million teens worldwide access the transformative power of sport by 2030, Gatorade confronts the issue of confidence by unveiling an emotive film where former England footballer, Rachel Yankey OBE, talks confidence with a version of her younger self, created using de-aging technology. Gatorade research* reveals 40%…

Read More

Lays And Gatorade Change The Game Ahead Of UEFA Women’s Champions League Final In Turin

Stuart Mitchell

Last month two of the world’s most iconic brands, Lay’s® and Gatorade®, came together to launch a series of grassroots initiatives, as part of PepsiCo’s ongoing commitment to provide equal opportunities for men and women on the pitch, and to celebrate its sponsorship of the UEFA Women’s Champions League. Lay’s RePlay, a global initiative created in partnership with the UEFA Foundation for Children and streetfootballworld that aims to bring joy to deserving communities by creating football pitches partially made of reused chip bags, was launched today in Turin, Italy. UEFA…

Read More

Gatorade “Like a Mother” Tribute Celebrates Serena Williams and Motherhood

Stuart Mitchell

Serena Williams has proven why her post-partum journey back to competing at the highest level is an inspiration for all. Gatorade created “Like a Mother,” a tribute that highlights some of Williams’ best matches and accomplishments, with voiceover from her own mother, Oracene Price.     Gatorade’s “Like a Mother” is a powerful tribute to the relentless determination that fueled Williams’ return to tennis. Why? Because when one of the greatest athletes of all time becomes a mother, she doesn’t stop being one of the greatest athletes of all time.…

Read More