Gatorade’s “Like a Mother” is a powerful tribute to the relentless determination that fueled Williams’ return to tennis. Why? Because when one of the greatest athletes of all time becomes a mother, she doesn’t stop being one of the greatest athletes of all time. She shows the world that the spirit of a mother makes her even stronger. This tribute celebrates of the extra gear that fuels mothers everywhere to accomplish the extraordinary every day.
The Campaign was created by the agency TBWA\Chiat\Day.