As the world anticipated the UEFA Women’s Champions League Final in Bilbao, Spain, Gatorade research* reveals 40% of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. As part of its commitment to help 2.5 million teens worldwide access the transformative power of sport by 2030, Gatorade confronts the issue of confidence by unveiling an emotive film where former England footballer, Rachel Yankey OBE, talks confidence with a version of her younger self, created using de-aging technology. Gatorade research* reveals 40%…
Read MoreDe-aging technology reunites Rachel Yankey OBE with her nine-year-old self to spark a debate about confidence
