Gender equity is good for business. Recent research by the Association of National Advertisers (ANA) showed that ads which portray women and girls accurately are more socially acceptable and well-liked by both men and women they surveyed. New research released by ANA’s #SeeHer movement, in collaboration with TiVo, demonstrates that ads that portray women accurately work even better when paired with programming that also portrays women accurately. It’s called GEM™fit: when ads that score high in the ANA’s Gender Equality Measure (GEM™) are aired on high-scoring programs, they deliver better…
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