WHO: Jennifer Pelino, SVP, Media Center of Excellence, IRI Shelley Zalis, Cofounder, #SeeHer; CEO, The Female Quotient; Creator, The Girls’ Lounge Christie Crouch, Director of Special K Marketing, Kellogg Company WHAT: During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company. Kellogg is one of several companies participating in the Association of National Advertisers’ (ANA) #SeeHer initiative to eliminate…
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GEM™fit Proves Gender-Equal Ads and Entertainment Work Better Together
Gender equity is good for business. Recent research by the Association of National Advertisers (ANA) showed that ads which portray women and girls accurately are more socially acceptable and well-liked by both men and women they surveyed. New research released by ANA’s #SeeHer movement, in collaboration with TiVo, demonstrates that ads that portray women accurately work even better when paired with programming that also portrays women accurately. It’s called GEM™fit: when ads that score high in the ANA’s Gender Equality Measure (GEM™) are aired on high-scoring programs, they deliver better…
Read MoreCBS And ANA New Multi-Pronged Partnership Supporting #SeeHer Initiative
CBS Corporation and the Association of National Advertisers (ANA) have announced a new multi-pronged partnership supporting the #SeeHer initiative and its mission to accurately portray girls and women in media. The goal of #SeeHer is for women and girls, by 2020, to see themselves reflected as they truly are. Working with #SeeHer, CBS will deliver on-air, online, and behind-the-scenes opportunities to promote the initiative’s mission, joining in the fight against conscious and unconscious gender bias in advertising and media to change how the media represents women and young girls. “This…
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