Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today. Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry,…
Read MoreNearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
