Tag: Generative AI

New ILO data confirm women face higher workplace risks from generative AI than men

Stuart Mitchell

Generative artificial intelligence (GenAI) is reshaping the world of work, with the potential to boost productivity, support job creation and improve job quality, but its impacts are far from gender-neutral. A new research brief from the International Labour Organization (ILO) warns that GenAI is set to affect women’s jobs more than men’s, with female-dominated occupations almost twice as likely to be exposed to the technology. The brief, Gen AI, occupational segregation and gender equality in the world of work, shows that women are disproportionately exposed to GenAI for three main…

Read More

IPAi Forum to help agencies navigate the fast-moving world of Generative AI

Stuart Mitchell

The IPA has launched IPAi Forum, a new, free thought-leadership platform designed to help advertising agencies navigate the fast-moving and increasingly complex world of Generative AI and practical AI deployment. IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid. It also explores what comes next. Alongside this, the Forum supports agencies in building the skills and capabilities the industry needs, with practical guidance on training, legal and regulatory considerations,…

Read More

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

Stuart Mitchell

Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing”, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today.  Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry,…

Read More