The IPA has launched IPAi Forum, a new, free thought-leadership platform designed to help advertising agencies navigate the fast-moving and increasingly complex world of Generative AI and practical AI deployment. IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid. It also explores what comes next. Alongside this, the Forum supports agencies in building the skills and capabilities the industry needs, with practical guidance on training, legal and regulatory considerations,…
Read MoreIPAi Forum to help agencies navigate the fast-moving world of Generative AI
