Tag: IPAi Forum

IPAi Forum curates selection of AI tools powering industry transformation

Stuart Mitchell

As AI continues to reshape creative work, strategy, production and research, the second edition of the IPAi Forum, launched in March brings together a curated selection of tools highlighted by agency individuals who have contributed to the IPAi Forum, that are powering this transformation. From image and video generation to autonomous agent frameworks, SEO optimisation, workflow automation and enterprise‑grade copilots, the IPAi Forum provides a clear overview of every AI tool mentioned, comparing capabilities and outlining where each tool sits in the evolving landscape. In addition to this piece, the…

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

Stuart Mitchell

The IPA has launched IPAi Forum, a new, free thought-leadership platform designed to help advertising agencies navigate the fast-moving and increasingly complex world of Generative AI and practical AI deployment. IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid. It also explores what comes next. Alongside this, the Forum supports agencies in building the skills and capabilities the industry needs, with practical guidance on training, legal and regulatory considerations,…

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