New Global Principles of Ethical Practice in Public Relations and Communication Management announced

For the past six months, following a meeting in Madrid, a task force of leading public relations and communication management organizations has been exploring a new set of principles in ethical practice and exploring ways to promote ethical conduct. “Today, we are happy to announce that the members of the Global Alliance and IABC have agreed on sixteen principles that should be covered in every code of ethics for our profession. We are also happy to announce that these principles have the support of ICCO, the PRCA UK and PRCA…

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