UK-based independent environmental charity Keep Britain Tidy has launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways. To raise awareness and encourage behavioural change, VCCP London and Good Relations partnered with a renowned pub, The White Swan, in Twickenham, to temporarily rename it to “The Poisoned…
Read MoreVCCP London and Good Relations launch behaviour change campaign to stop Brits polluting UK waterways with cigarette butts down drains
