Tag: Goodstuff

YourGamePlan and Media Agency Goodstuff launch The Pitch

Stuart Mitchell

YourGamePlan, a profit for purpose organisation dedicated to bridging the gap between education and independence, and media agency Goodstuff are thrilled to announce the launch of The Pitch, an innovative competition aimed at increasing accessibility into advertising careers for young people.  This groundbreaking initiative not only fosters creativity and innovation among young minds but also actively addresses the barriers to entry in the creative and media industry. By offering real-world experiences, mentorship, and work placement opportunities, The Pitch is set to empower the next generation of advertising professionals and pave the way…

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Honeypot Billboards: Hiscox uses live cyber hacks in latest ad campaign

Stuart Mitchell

In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…

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