Tag: Grand Visual

Children with Cancer UK Launch Social Video “Ring the Bell” Featuring Interactive Donation Billboard

Stuart Mitchell

Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video. featuring a specially created interactive digital out of home.installation. The video captures shoppers interacting with the digital billboard at Westfield London and donatingviatheir mobile phone. The digital billboard, creative encouraged the public to show their support by shaking their phone to ring the end of treatment bell– signifying the moment when treatment for young patients is complete. By entering their name into a…

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Honeypot Billboards: Hiscox uses live cyber hacks in latest ad campaign

Stuart Mitchell

In a media first, specialist insurer Hiscox is using real-time cyber attacks in the creative for its latest advertising campaign – CyberLive. This is part of a broader drive across the business to cement its position as a leader in the cyber risk marketplace and to raise awareness of the threat that cyber-crime poses to small businesses. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and…

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

Stuart Mitchell

Specsavers has launched a tactical digital OOH (out-of-home) campaign to promote the importance of regular sight tests for maintaining and protecting eye health, ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. It follows research from Royal National Institute of Blind People (RNIB) and Specsavers that at least 50% of all sight loss is avoidable. The campaign runs on predominantly…

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