GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions while improving the performance of display advertising campaigns. In the last year, the global partnership has helped to avoid over 230 tonnes of CO2e emissions[1], the equivalent of charging more than 15 million smartphones. Around 260 GroupM advertisers across 28 markets have benefitted…
Read MoreGroupM and SeenThis avoid over 230 tonnes of carbon emissions in first year of global partnership
