French luxury perfume, cosmetics and skincare house, Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France. The campaign consisted of the series of IAB formats utilising high quality video and images in display ad spaces. Unlike conventional advertising technology, SeenThis proprietary adaptive streaming technology removes file size restriction, allowing ads to load in the highest possible quality, instantly and fully adapted to the user’s environment. The adaptive nature of the tech actively reduces the amount of data…
Read MoreGuerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising campaigns
