Tag: Happiness

Belgian police hand out key rings with names of deceased children to drivers who were drinking and driving

Stuart Mitchell

In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still…

Read More

Belgians urged to buy one drink for the price of two during “Helpy Hour”

Stuart Mitchell

As bars and restaurants are reopening following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour” and buy one drink for the price of two in support of their favourite locals. Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO’s intangible cultural heritage of humanity list. Bars and restaurants in Belgium have been allowed to reopen…

Read More

IRFC and Happiness ask – are you a face toucher?

Stuart Mitchell

The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth. But to diminish the risk of being infected by Coronavirus, there are two very important instructions. The first one being to wash your hands, thoroughly and often. The other one however is less familiar, much harder but as important: Do not touch your face. This isn’t a novel health warning, but…

Read More

Happiness And Parents Of Road Victims Present ‘Behind The Numbers’

Stuart Mitchell

‘Parents of Road Victims’ have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road accident – in real-time. Last year in Belgium, ‘only’ 640 people lost their lives in road accidents. While that’s a decrease of 13% compared to 2016, it’s still way too many, especially in a country with a population as small as Belgium’s (approximately 11.5 million). To illustrate this fact, Happiness has created a thought-provoking campaign that makes…

Read More

Happiness and the Belgian Foundation Against Cancer Give Skin Cancer a Voice

Stuart Mitchell

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good…

Read More