In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still…
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Anheuser-Busch Foundation and Ad Council Form Innovative Partnership to Prevent Drinking and Driving
Despite the prevalence of ride-share apps and alternative ways to get home after drinking, there are still over 10,000 alcohol-impaired fatalities per year according to 2018 NHTSA data. That’s why the Anheuser-Busch Foundation and the Ad Council have partnered together to further the Ad Council’s Buzzed Driving Prevention program. Funded by the Anheuser-Busch Foundation, this new effort encourages consumers to both plan ahead for safe rides and recognize, in-the-moment, if they’re impaired and shouldn’t be driving. The program targets concertgoers in heavy driving cities: Houston and Phoenix. In each respective…
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