Tag: Havas Media Group

Havas Media Group Launches Meaningful Marketplaces

Stuart Mitchell

Havas Media Group has announced the launch of Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media. Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines. Havas Media Group’s full roster of clients will have access to this new offering globally. Meaningful Marketplaces offer an immediate reduction in sell-side fees for media partners, giving them a more equitable share of investment and greater opportunity to invest in…

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Havas Media Group Launches New Social Equity Private Marketplace

Stuart Mitchell

Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry. “In a time where consumer and client sentiment is focused on social action in many forms, we felt it was important to launch a product that…

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