Tag: Havas Media Group

Havas Media Group North America Launches Multicultural Media Practice

Stuart Mitchell

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more than 40% of the US population and $3.9 trillion in spending power, the current American landscape is the most culturally diverse and technologically fluent in history. We are committed to delivering ethical and inclusive media…

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Havas Media Group Partners with the Institute of Advertising Ethics to Offer Ethics Certification to Global Staff & Clients

Stuart Mitchell

Havas Media Group have became the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. The CEAE Certification, developed by IAE in collaboration with the faculties of the University of Creighton Business School and the University of Texas at Austin, is the first and only ethics certification for the advertising and communications industry. Havas Media Group is freely offering the CEAE accreditation to 9,000+ staff and clients globally, embedding an ethics framework that runs through…

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Ethical Marketing Podcast – 3 pt 2 – Ben Downing from Havas Media Group on ethics, VR in marketing, and so much more

Stuart Mitchell

This podcast Stuart is still on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, this is part 2! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover. Sites mentioned in the podcast, that…

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Havas Media Group Partners with TikTok on Black Creator Trailblazers Program

Stuart Mitchell

Havas Media Group Introduces their Black Creator Trailblazers and Partnership with Havas Entertainment’s JUMP, Havas Media Group, STUDIOCANAL (a CANAL+ Company) and Universal Music Group for Brands (UMGB) Earlier this year Havas Media Group announced their Black Creator Trailblazers programme, a new initiative designed to nurture and develop 30 talented, emerging Black creators, musicians and artists, further celebrating the thriving Black creative community on TikTok. Today, we can reveal the 30 creators who will join the Black Creator Trailblazers programme and announce a new partnership with Havas Entertainment’s Jump, Havas…

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Ethical Marketing Podcast – 3 pt 1 – Ben Downing from Havas Media Group on ethics and the future of digital advertising, and so much more

Stuart Mitchell

This podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, so I’ll release part 2 next week hopefully! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.     Sites…

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