Waitrose roots for UK’s first sustainable home fertiliser product

Waitrose will be the first supermarket in Europe to sell a new plant-based non-chemical fertiliser that is 100% natural, fully sustainable and completely peat-free. From the end of February, PlantGrow will be exclusively available in 220 Waitrose shops, increasing to 260 after Easter.   An innovation developed by a Norfolk-based farming family, PlantGrow is the first product within the home fertiliser category to be produced entirely from a renewable energy process.  Made up of a range of different plant tissues and residues through a patented process of anaerobic digestion, the process converts…

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