Tag: hospitality industry

Hospitality industry strengthens its sustainability commitment as the Zero Carbon Forum adds further members

Stuart Mitchell

Five hospitality industry leaders have added their weight to the Zero Carbon Forum, becoming the latest members of the ambitious non-profit whose aim is to radically reduce emissions and achieve net zero in the hospitality industry. Those who have joined the forum in a show of industry collaboration include IHG Hotels & Resorts, McMullen’s Brewery, Wadworth Brewery, Côte Restaurant Group and Honest Burgers. A non-profit organisation with 33 of the UK’s leading restaurants, pubs and breweries as members, the Zero Carbon Forum is a collaborative action group dedicated to creating…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

Stuart Mitchell

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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