Look up “greatest engineer” or “greatest painter.” What do you find? Very few women, if any. Now try “school girl.” You might be looking for images of young girls studying in class, but instead you’ll find heavily sexualized images of women in costume. Cultural stereotypes often distort women’s achievements and potential, and this is no different in search. In short, society has actually taught search engine algorithms to become biased. That’s why Pantene is introducing a new search tool, S.H.E. – Search. Human. Equalizer. S.H.E. is a search tool that…
Read MorePantene Launches S.H.E. – Search. Human. Equalizer. – to Shine a Light on Bias in Search
