Industry confidence remains high as PR leaders embrace AI tools – PRCA ICCO Confidence Tracker

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published recently. 73% of leaders say that they are ‘very confident’ or ‘quite confident’ about the future of their organisation, and 16% are ‘not very confident’ or ‘not confident at all’, compared with 83% and 16% respectively in the last Tracker published in February 2023. While there has been a fall, the overwhelming majority of leaders remain positive about market conditions. Over…

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PR leaders predict increased profitability in face of global challenges

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021. The findings point to increasingly more companies paying closer attention to corporate purpose (7.2…

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More than a half of PR agencies to increase fees – PRCA ICCO Confidence Tracker

    More than a half (56%) of PR agencies across the world will increase client fees in the next six months, according to the latest PRCA ICCO Confidence Tracker research published today. CEOs, Directors, and Department Heads across five continents took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world. Of those increasing fees, 46% of respondents expect to increase fees by up to 10%, while 8% plan to increase fees by as much as 20% in the…

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Hotwire Global Communication CEO announced as ICCO President-Elect

Heather Kernahan, Global CEO, Hotwire Global Communications, has been announced as the next ICCO Vice-President, a term that will run from October 2022 to 2024. Heather will also succeed incoming ICCO President, Grzegorz Szczepanski, CEO, Hill + Knowlton Poland, when his term ends in 2024. Heather Kernahan said: “I am excited to take on the role of Vice President and work alongside Grzegorz and the rest of the ICCO Board and Executive Committee to make sure ICCO continues delivering value for its members in all regions of the world. I…

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More than a third of PR leaders ‘Open to 4-day week’

3 out of 10 (29%) of UK communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 8% have already adopted the model, according to new research published by the PRCA and ICCO. The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE. 128 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly…

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