UK’s Channel 4 reveals new idents designed to represent Channel’s diversity

Channel 4 has unveiled a brand new set of idents for its main channel in which the broadcaster’s iconic blocks are brought to life as a giant. The new films are set to launch from 8pm as viewers tune into The Great British Bake Off final and will air across the peak time schedule on Tuesday 31st October. The Channel 4 giant personifies the broadcaster’s unique values and public service remit to take creative risks, inspire change and represent a diverse range of voices across the UK. The giant’s mnemonic…

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