Tag: Azerion

Azerion partners with IMPACT+ to integrate solution for environmentally friendly advertising campaigns

Stuart Mitchell

Azerion is pleased to announce its partnership with IMPACT+, a renowned organisation dedicated to social and environmental responsibility.  This collaboration aims to reduce the carbon footprint of Azerion’s advertising campaigns and aligns with the company’s long-standing commitment to sustainability. As a conscientious organisation, Azerion recognises the importance of offering clients the opportunity to measure  and minimise the environmental impact of their advertising campaigns, all while maintaining media performance. To achieve this, Azerion will leverage an innovative tool that measures energy consumption and carbon emissions before launching an advertising campaign. This…

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Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace

Stuart Mitchell

Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich media, in-game solutions and full-funnel customised performance strategies – delivering thousands of campaigns each month.  In contrast to conventional technology used to deliver programmatic creative, SeenThis adaptive streaming solution delivers the highest quality creative possible, instantly and with less redundant data waste – streaming in bite-sized pieces only…

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New IPA survey reveals best online media owners to work with in autumn 2022

Stuart Mitchell

The IPA has announced the findings of its autumn 2022 poll revealing the best online media owners to work with, as voted for by agencies and digital specialists. According to the results, Azerion has taken the top spot for a second time, this time achieving the highest overall score in the history of the survey. The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 95.5% of respondents…

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Azerion tops IPA Digital Media Owners Spring Survey

Stuart Mitchell

Agencies have named Azerion as the best media owner to work in the IPA Digital Media Owners Spring 2022 Survey. The survey was undertaken between 7 March and 13 April 2022. The survey shows 90.4% of respondents agreeing that the overall experience of working with Azerion (including Inskin & Collective) was a good one. Azerion were followed by Blis (89.7%), Mail Metro Media (84.5%), Hearst Digital (84.4%), and GumGum (84.1%). While Azerion lead overall and among Ad Networks/Exchanges, DSP and Sales Houses, TikTok tops Online Pure Plays while Mail Metro Media…

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