With this initiative, the brand presents its new target territory and purpose, seeking to create awareness on how to better take advantage of the heterogeneity present in the country. With the campaign “Let’s make a Perú that pleases us” Inca Kola, together with its agency McCann Lima, launches its new territory and brand purpose, where it invites Peruvians to embrace and value their differences, inspiring and facilitating the power of the collective. In this way, the company intends people to be aware of diversity that today can be better used…
Read More“Let’s make a Peru that pleases us”, McCann Lima’s campaign to help Inca Kola promote diversity
