Tag: McCann Lima

“Let’s make a Peru that pleases us”, McCann Lima’s campaign to help Inca Kola promote diversity

Stuart Mitchell

With this initiative, the brand presents its new target territory and purpose, seeking to create awareness on how to better take advantage of the heterogeneity present in the country. With the campaign “Let’s make a Perú that pleases us” Inca Kola, together with its agency McCann Lima, launches its new territory and brand purpose, where it invites Peruvians to embrace and value their differences, inspiring and facilitating the power of the collective. In this way, the company intends people to be aware of diversity that today can be better used…

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McCann Lima and Inca Kola invite everyone to sit at the table

Stuart Mitchell

A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table. That is the spirit of McCann Lima’s latest work for Inca Kola, the authentic drink of the Peruvian people that in this way values the diversity and creativity of each person. Thus, it offers to combine the new generations in a better way, in addition to the several attitudes and thoughts that are expressed and lived in these times. Since its beginning, the brand has accompanied daily, varied and unique moments at the…

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McCann Lima launch innovative “Lima is talking” OOH Campaign which recollects air pollution

Stuart Mitchell

McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru’s capital. In the campaign, Lima appeared to literally write a…

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