Tag: inclusivity

Weber Shandwick Introduces New Offering to Counsel Organizations on Diversity, Equity & Inclusion Strategy

Stuart Mitchell

Weber Shandwick, one of the world’s leading global communications and engagement firms, announced the creation of a new offering today to advise clients on communications that build and drive organizations’ diversity, equity and inclusion (DEI) strategies. The Diversity, Equity & Inclusion specialty will be led by Tai Wingfield, who joins Weber Shandwick as senior vice president in New York from the Center for Talent Innovation (CTI), a diversity think tank where she led corporate communications and worked closely with Fortune 500 companies to advance their DEI efforts. Under Wingfield’s leadership,…

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Coca Cola aim for inclusion with new ad

Stuart Mitchell
coca cola

Soft drinks maker Coca-Cola Co have launched a gay-friendly ad for their “Taste the Feeling” campaign which has won praise for diversity and inclusion. On a hot summer day, a brother and sister scramble to win the affection of the family “pool boy” by grabbing an ice-cold Coca-Cola from the fridge and racing outside. But, to their surprise, mom gets there first. “For fans who enjoyed ‘Brotherly Love’ last year, this brings a different take on sibling rivalries,” Rodolfo Echeverria, Coke’s VP of global creative and connections said. “We wanted to position…

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