Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement. Index Exchange describe themselves as:”a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange…
Read MoreIndex Exchange showcase their Programmatic Transparency Campaign by using employees children
