Tag: influencer

ASA – Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024)

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Ad Disclosure on Social Media: Instagram and TikTok Report (2024). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published our latest report looking at the rates at which influencers are sticking to the rules on making it clear when their posts are ads. The report indicates that the positive trend for open and honest…

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CAP – Top tips for responsible influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: Top tips for responsible influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s nothing wrong with influencers entering commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers and creators (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general assumption is that a decision…

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