The Chartered Institute of Public Relations (CIPR) has announced the launch of its new Influencer Marketing Panel. Led by co-chairs, Scott Guthrie, Anne-Marie Lacey and Deb Sharratt, the Panel’s purpose is to educate and empower CIPR members to practise influencer marketing ethically and effectively, to provide a voice of authority to this developing discipline and to enable practitioners to consider their own influence. The CIPR has previously stated how influencer marketing and PR practice sits within its Code of Conduct. The Panel will assist the Institute in leading from the front in a fast-growing industry sector as a way…
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