51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, today announced that it has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, to help reduce its carbon footprint. In its journey toward net-zero, Innovid is prioritizing sustainability across all of its products and solutions. Partnering with 51-0 will enable the business to swiftly identify opportunities to reduce carbon and save money via more efficient operations, while also strengthening its partnerships with agencies…
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Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals
Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced it joined Ad Net Zero, a trade association focused exclusively on sustainability in the advertising industry. Innovid is committed to reducing its carbon footprint, prioritizing sustainability for all products and solutions, and working with others to help drive progress across advertising. Over the next year, Innovid will put the Ad Net Zero 5-Point Action Plan into practice to manage, reduce, and eliminate emissions. Committed to measuring…
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