Tag: IPA

UK marketing budgets revised up to strongest levels in almost a decade

Stuart Mitchell

Total UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, according to the latest IPA Bellwether Report. The latest results indicate that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into cost-saving mode. Slightly over one quarter (26.0%) of panellists saw total marketing budgets rise in the fourth quarter of 2023, more than double the proportion registering cuts (11.3%). The resulting net balance of +14.7% was up sharply from +5.3%…

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IPA President Josh Krichefski launches People First Promise

Stuart Mitchell

IPA President Josh Krichefski is calling on all advertising agency leaders to demonstrate their commitment to their people’s mental health and wellbeing by signing up to the People First Promise. The Promise is accompanied by a new Adland Wellbeing Lab and is underpinned by new IPA-commissioned data into mental health in the workplace. The People First Promise The People First Promise involves agencies providing evidence of their various activity that supports their people’s mental health and wellbeing, under the three interconnected and interdependent categories of Empower, Support and Prevent. Empower…

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IPA responds to government request for information on smarter regulation

Stuart Mitchell

The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on ‘Smarter Regulation and the Regulatory Landscape.’ This submission follows a meeting on the topic with the Minister for Regulatory Reform, the Earl of Minto, in October. In the submission, the IPA highlighted the advertising industry’s ‘highly successful and internationally renowned’ self and co-regulatory system and how it is able to act quickly and effectively to implement changes to reflect new requirements and standards. The IPA also acknowledged examples…

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Mail Metro Media named the best media owner to work with

Stuart Mitchell

Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 87.8% of respondents said that their overall experience of working with Mail Metro Media was a good one. They were closely followed by Spring survey leaders Blis (87.3%) and Reddit (84.6%). While Mail Metro Media leads overall and…

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New compendium launches to help improve poor briefing

Stuart Mitchell

To help improve the global issue of poor briefing, BetterBriefs has partnered with the IPA and The Marketoonist Tom Fishburne to release a new compendium featuring stats-backed satirical cartoons accompanied by punchy industry opinion from Mark Ritson, Peter Field, Daryl Fielding and more. The compendium entitled The issues with briefs and how to make them better, features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs. These draw on the core findings from BetterBriefs’ global 2021 study into marketing briefs, such as revealing…

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