Award-winning adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns. Through the partnership, all iQOOH clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector. Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard.…
Read MoreVeridooh partners with iQOOH as demand for independent verification grows
