Tag: Veridooh

Veridooh partners with iQOOH as demand for independent verification grows

Stuart Mitchell

Award-winning adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns. Through the partnership, all iQOOH clients will be able to verify their DOOH campaigns, giving them an added layer of trust and transparency in the sector. Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard.…

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Aussie adtech company Veridooh launches in the UK as part of global expansion plans

Stuart Mitchell

Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world. Veridooh’s patent-pending, proprietary solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. Founded in 2019 by Mo Moubayed and Jeremy Yang, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands such as Unilever, McDonald’s, Google,…

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