WHO: Jennifer Pelino, SVP, Media Center of Excellence, IRI Shelley Zalis, Cofounder, #SeeHer; CEO, The Female Quotient; Creator, The Girls’ Lounge Christie Crouch, Director of Special K Marketing, Kellogg Company WHAT: During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company. Kellogg is one of several companies participating in the Association of National Advertisers’ (ANA) #SeeHer initiative to eliminate…
Read MoreIRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018
