Tag: Advertising Week

Global marketing industry rallies behind second Global DEI Census in March 2023

Stuart Mitchell

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

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IRI, Kellogg and #SeeHer to Present on the Impact of Female Representation in Advertising During Advertising Week New York 2018

Stuart Mitchell

WHO:       Jennifer Pelino, SVP, Media Center of Excellence, IRI         Shelley Zalis, Cofounder, #SeeHer; CEO, The Female Quotient; Creator, The Girls’ Lounge         Christie Crouch, Director of Special K Marketing, Kellogg Company           WHAT:       During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company. Kellogg is one of several companies participating in the Association of National Advertisers’ (ANA) #SeeHer initiative to eliminate…

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