A video by YouTube influencer Jacques Slade – unveiling a pair of ‘slave-made’ trainers-has reached a huge new audience in a campaign aimed at bringing the issue of modern slavery to younger consumers. Under the tagline ‘Unboxing the real price of sneakers’ the campaign by the Thomson Reuters Foundation sees Jacques Slade – whose YouTube videos regularly reach more than 1.5 million people – opening a custom-made pair of trainers on camera for the first time. At first glance, the shoes – created in collaboration with The Shoe Surgeon, a…
Read MoreA ‘Slave-Made’ Pair Of Sneakers Brings The Fight Against Slavery To A Millennial Audience
