Tag: JetBlue

Ava DuVernay’s Array Releasing Partners With JetBlue for Exclusive In-Flight Pop-Up Channel Featuring 12 Independent Feature Films From Artists of Color and Women Directors

Stuart Mitchell

Ava DuVernay’s ARRAY Releasing and JetBlue have announced a partnership to offer customers a curated selection of 12 independent feature films from artists of color and women directors. Presented within an exclusive ARRAY pop-up channel, each cinematic gem – including multiple festival award winners and New York Times’ Critic’s Picks – amplifies the varied voices of storytellers and will debut December 1 across select JetBlue aircraft. Featuring a special video introduction by DuVernay, the deal marks the first in-flight partnership for ARRAY Releasing, which has acquired and distributed more than…

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JetBlue’s Soar With Reading Free Book Vending Machine Initiative Goes Virtual to Get Books into the Hands of Kids Who Need Them Most

Stuart Mitchell

JetBlue has announced its eleventh annual Soar with Reading initiative, which tackles the issue of literacy in areas known as book deserts, where access to age-appropriate books for children is often very limited. This summer, JetBlue is taking its free book vending machine initiative online due to the effects of the coronavirus pandemic. However, this will not stop the airline from continuing its work to help get books into the hands of kids who need them most. Throughout August, children in select locations and youth programs will be able to…

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Jetblue Expands Use of Sustainable Aviation Fuel As Part of Its Strategy to Achieve Net-zero Carbon Emissions by 2040

Stuart Mitchell

JetBlue has entered into a new relationship with World Energy and World Fuel Services for sustainable aviation fuel (SAF) at Los Angeles International Airport (LAX). JetBlue’s LAX flights using SAF started this month. This increase in the airline’s usage of SAF includes 1.5 million gallons of blended SAF a year for at least three years, accounting for approximately five percent of JetBlue’s LAX fuel. Renewable fuel options will play a critical role in the aviation industry’s transition to lower-carbon operations. This is the latest step for JetBlue as the airline…

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Uber, Rivian, JetBlue, Cabify, and Boom Supersonic Sign The Climate Pledge

Stuart Mitchell

During Web Summit 2020, Amazon and Global Optimism announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040—a decade ahead of the Paris Agreement’s goal of 2050. Signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis; Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon-emission elimination strategies; Neutralize any remaining emissions with additional, quantifiable, real,…

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