WWF Christmas advert tugs on heart strings when an elephant looks poachers in the eye

A NEW commercial is entering the battle for most emotive Christmas advert of 2017 – and it comes not from a big retailer, but global conservation charity WWF. The powerful one-minute film, titled ‘Just Like Us,’ reveals the devastating loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks. Debuting across national TV and online on Tuesday (21 November), the advert written and produced by All Mighty Pictures shows the entire tear-jerking scene through the reflection in an elephant’s eye – a flawless…

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