The ASA have released a post which tells how you can be ‘Keeping your ‘Organic’ claims compliant. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In honour of Organic September, we thought we’d share some advice on the use of the term ‘organic’ in relation to foods and cosmetics. Food glorious food! ‘Organic’ has a specific meaning in the food industry and marketers should…
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