Tag: Kraft Heinz

HEINZ® Unveils First Global Creative Brand Platform in Over 150 Years

Stuart Mitchell

HEINZ has announced “It Has to be HEINZ,” a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ – from real fans’ personal love affairs with the brand, to the love and care its products are made with. Anchored by Kraft HEINZ’s largest media investment to date, the global creative platform demonstrates the unmatched love generations of people all over the world have…

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Kraft Heinz Releases 2022 Environmental Social Governance Report, ‘Together at the Table’

Stuart Mitchell

The Kraft Heinz Company has released its 2022 Environmental Social Governance (“ESG”) Report, titled “Together at the Table,” outlining progress across its ESG priorities during the 2021 calendar year. Kraft Heinz continues to accelerate toward its global ESG goals and diversity, inclusion, and belonging aspirations (“Aspirations”), thanks to future-focused innovations and key collaborations with employees, nonprofit organizations, and ingredient and packaging suppliers. The Kraft Heinz ESG strategy is designed to prioritize the issues that matter most to the Company’s business and stakeholders. The Report highlights progress across three key pillars…

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Shake‘N Bake to Save 900,000 Pounds of Plastic Waste Annually with Brand’s First-Ever Packaging Update

Stuart Mitchell

Iconic household staple, Shake ‘N Bake, ushers in a new era for its signature packaging, announcing the removal of the plastic ‘shaker’ bag from its products. Effective across its full product portfolio, this is the brand’s first step towards a more sustainable future – and an easy way for fans to make a difference, as 73% of consumers say they want to use less plastic, but don’t know how.1 In place of the ‘shaker’ bag, fans are encouraged to shake using a reusable container as the vessel for adding that…

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Kraft Heinz Inks Deal with BHE Renewables to Invest in Renewable Energy to Help Power U.S. Operations

Stuart Mitchell

The Kraft Heinz Company has announced a virtual power purchase agreement (“vPPA”) with BHE Renewables, a Berkshire Hathaway Energy business, for its operations within the United States, which make up the largest part of the Company’s North America Zone. This agreement is designed to enable Kraft Heinz to achieve its aspiration of procuring the majority of its electricity from renewable sources by 2025, a key focus area of the Company’s net-zero emissions plans. “As one of the world’s largest food and beverage companies, we are committed to contributing to global…

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Kraft Heinz Announces Agreement with Repsol in Company’s First Wind Energy Investment

Stuart Mitchell

The Kraft Heinz Company have announced a 12-year virtual power purchase agreement (“vPPA”) with Repsol, a global multi-energy company operating across more than 20 countries and based in Madrid, Spain. This agreement is the Company’s first investment in wind energy and is designed to help Kraft Heinz achieve its aspiration of procuring the majority of its electricity from renewable sources by 2025. Kraft Heinz is expected to source over 90 gigawatt hours/year of renewable energy from Spanish producer Repsol’s largest wind project, Delta II (Aragon, Spain) – equivalent to powering…

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