Out of Home (OOH) advertising giant Clear Channel Europe is strengthening its expertise in targeted campaign planning solutions with the launch of a dedicated new programmatic offering – Clear Channel LaunchPAD – to connect digital buying channels with the company’s extensive Digital Out of Home (DOOH) inventory. Clear Channel LaunchPAD – which is being rolled-out with initial SSP partners Hivestack and Broadsign – will serve as a critical gateway connecting Clear Channel’s DOOH inventory to SSPs and digital buying platforms, bringing OOH into the omni-channel buying ecosystem. It will allow…
Read MoreClear Channel Europe unveils LaunchPAD
