Leo Burnett and British Dyslexia Association create a moment of collective dyslexia

One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s digital out of home screens to give everyone an idea what it’s like to live with dyslexia. Created by Leo Burnett London for the Association, A Moment of Dyslexia was awarded the Charity first prize in Ocean’s annual digital creative competition which celebrates…

Read More