Asda launches new logo to show reduced plastic products

Asda will place a ‘Less Plastic Packaging’ logo on products showing customers where plastic has been removed, with 2,500 tonnes taken out so far this year. Customers looking to reduce their plastic consumption will be able to easily identify products that have had plastic removed or reduced from their packaging, thanks to a new on-pack logo being launched by Asda. The supermarket has created a ‘Less Plastic Packaging’ icon that will go on the front of products where at least 10% plastic has been removed from packaging. The logo launched…

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