Tag: Blue Cross

Serviceplan create Blue Cross “Reverse Poems” campaign to address addiction

Stuart Mitchell

Millions of Germans suffer from or are on the verge of addiction. The “Blaues Kreuz in Deutschland e.V.” (Blue Cross Germany) helps these people, yet too few people are aware of their work. To elevate awareness of the Blue Cross, Serviceplan Campaign together with Serviceplan Health & Life employed a form of copywriting mechanics to create “Reverse Poems”. The message: with Blue Cross you can turn your life from negative to positive. The creative idea originated directly from the daily work of the Blue Cross. For an addict there is…

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Paypal join with C4, Aardman and 8 charities for a Turkey Dash

Stuart Mitchell

PayPal has joined forces with Aardman and Channel 4 for a unique Christmas campaign that will boost donations to eight of the UK’s most loved charities. Turkey Dash saw an elite field of CGI turkeys – one representing each charity – take part in a fun, animated race powered by online donations. The more donations a charity receives, the faster its turkey ran. The videos from the campaign have been revealed, including Scarlett Moffatt’s transformation into an Aardman character. Scarlett is seen helping the turkeys with their training regime, and…

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LIDA puts life-enhancing human-pet relationships at the heart of new Blue Cross ad campaign

Stuart Mitchell

The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA released on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital…

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