Tag: Lida

LIDA launches EMEA-wide brand campaign for Invesco

Stuart Mitchell

LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent Financial Advisers (IFAs) and focuses on three hot topics: the trade war between America and China, the impact of responsible investing and the impact of blockchain technology. The campaign launches this week in five European…

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LIDA puts life-enhancing human-pet relationships at the heart of new Blue Cross ad campaign

Stuart Mitchell

The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA released on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital…

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