McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru’s capital. In the campaign, Lima appeared to literally write a…
Read MoreMcCann Lima launch innovative “Lima is talking” OOH Campaign which recollects air pollution
