Tag: OOH

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

Read More

Drops In The Ocean OOH campaign will address the fragility of Britain’s wildlife habitats

Stuart Mitchell

As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance, Ocean Outdoor is to support 13 environmental charities under its Drops In The Ocean programme. Two leading UK conservation organisations, the Wildfowl & Wetlands Trust (WWT) and the Canal & River Trust, will both be given substantial space on Ocean’s outdoor screens across the UK, mobilising local communities as nature activists to help reverse the biodiversity crisis. Internationally, the Coral Restoration Foundation™ has also been awarded airtime to amplify its…

Read More

Out of Home Advertising Produces Highest Levels of Consumer Recall Versus Other Media Channels, According to Solomon Partners 2023 Benchmark Report Estimates for the U.S.

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon Partners to release findings from the Solomon Partners’ 2023 U.S. Major Media Advertising Effectiveness Analysis. The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true…

Read More

Talon is #SendingLove across the Globe in the World’s Largest User Generated Digital Out of Home Campaign

Stuart Mitchell

Talon Outdoor has launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home. Created by Grand Visual, the campaign encourages participants to send love to…

Read More

An IOU for OOH: this year’s Outdoor Media Awards to be announced online.

Stuart Mitchell

Clear Channel have decided to cancel the Outdoor Media Awards with teh following statement: After much deliberation, we have decided to cancel the Outdoor Media Awards event that was due to be held on the 11th June this year. It wasn’t easy, but it is absolutely the right decision to make given the circumstances we are all facing amidst the Covid-19 crisis. Though we won’t be hosting an event, we have decided to stick to the current awards timetable and will be still be announcing our shortlist in mid-May and…

Read More