Talon is #SendingLove across the Globe in the World’s Largest User Generated Digital Out of Home Campaign

Talon Outdoor has launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home. Created by Grand Visual, the campaign encourages participants to send love to…

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An IOU for OOH: this year’s Outdoor Media Awards to be announced online.

Clear Channel have decided to cancel the Outdoor Media Awards with teh following statement: After much deliberation, we have decided to cancel the Outdoor Media Awards event that was due to be held on the 11th June this year. It wasn’t easy, but it is absolutely the right decision to make given the circumstances we are all facing amidst the Covid-19 crisis. Though we won’t be hosting an event, we have decided to stick to the current awards timetable and will be still be announcing our shortlist in mid-May and…

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Ad Council Honors JCDecaux with the 2019 Catalyst Award

JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues and is the creator of national campaigns including Smokey Bear and “Love Has No Labels.” Through partnerships with non-profit organizations, federal government agencies, and…

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Clear Channel look to lighting to drive sustainability through nationwide LED tubes roll-out

Clear Channel is the first Out of Home Media owner to embark on a nationwide plan to upgrade existing fluorescent tubes to new, bespoke Philips LED light tubes by Signify. Starting in November, this initiative will see tubes initially installed in 4,000 Adshel bus shelters nationwide, including Glasgow, Brighton, Merseyside, Leeds and Newcastle, with completion set for Q1 2019. Clear Channel’s goal is to eventually replace the tubes across their whole Classic Adshel estate across the country. The PhilipsT8 Core Pro Universal and Philips T8 MASTER Universal, provided by Signify,…

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The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign in Partnership with OUTFRONT Media

OUTFRONT announced today that The Body Shop unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is the most ambitious of its kind, calling for a global ban on animal testing of cosmetic products and ingredients by engaging eight million people to sign a petition calling for the United Nations to introduce an international convention to end the practice once and for all. “The Body Shop…

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